Salary: £25,000 to £30,000 per year, depending on experience and qualifications.
Contract type: Full-time, Part-time applicants will be considered.
Core hours: 9 – 5.30 pm, with 1-hour unpaid lunch per day.
Workplace: Hybrid
Reporting to: Marketing and Communications Manager
Team/s: Home Connections Marketing Team
Office Location: United House, North Street, off Caledonian Road (10 minutes from Kings Cross)
Other benefits: Mobile phone for business use if required. Company (NEST) Pension scheme. Training as required.
Home Connections is a boutique software services provider that delivers bespoke solutions to the Social Housing sector (which covers Central Government, Local Government and Housing Associations). Home Connections is a non-profit distributing company owned by several local authorities.
The Digital Marketing Officer will play an essential role in delivering the work of the Marketing team. Assisting the Marketing & Communications Manager, the post holder will focus on driving forward PR and media activities to promote Home Connections, Homefinder UK and StreetLink in an engaging and inspiring way.
This varied role will include assisting in all aspects of Digital Marketing, such as social media management, CRM and online campaigns as well as PR, event management & video production. Content creation will be a significant part of the role. The candidate should be a self-motivated individual prepared to work in a fast-paced team environment and will gain broad experience in various aspects of marketing.
This is a great opportunity for a driven professional looking to further their career within a successful and innovative social enterprise. Through this role with Home Connections you will gain substantial knowledge and experience in the following areas:
- Customer Relationship Management
- Digital Marketing
- Pre-Sales
- Event Management
- Public & Media Relations
- Social Housing
- Public Policy
- Market Research
- SEO
- Web design
The Role
This post covers the following key areas:
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Assist the Marketing Manager in the coordination, forward planning and maintenance of marketing strategies to achieve KPIs.
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Aid with the planning and overseeing of campaigns from start to finish.
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Manage workload and assist in prioritising the work of the team, including, when required, assigning tasks to ensure that work is completed on time and to a high standard.
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Support with coordinating and promoting external and internal events.
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Manage social media activity across all brands, including content creation, audience growth and engagement, trend monitoring and brand consistency.
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Support general and PR communications, monitor press coverage and handle media relations.
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Assist in developing and evaluating marketing reports, implementing improvements.
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Produce videos, case study interviews and other visual content.
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Copywrite and proofread marketing materials including SEO-optimised website copy and blog articles.
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Continuous implementation of technical SEO best practices across all brands, including regular site audit reporting.
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Build positive working relationships with cross-departments and partner organisations to ensure any marketing materials are in line with brand guidelines.
Core competencies
Applicants should provide evidence of their ability to meet the following:
Knowledge/Qualifications
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Educated to degree level (ESSENTIAL)
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High standard of English (ESSENTIAL)
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Training or qualifications in Marketing (ESSENTIAL)
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Knowledge of Social Housing (DESIRABLE)
Skills & experience
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Be proactive in providing suggestions to improve in all areas of marketing
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Understand omnichannel strategy and have the ability to contribute to marketing plans and strategies
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Ability to supervise junior staff members
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Ability to communicate with confidence and clarity across the entire range of communication channels (all forms of written communications, verbal, presentation, inter-personal)
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Good knowledge and experience implementing SEO best practices including SEO auditing tools
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Excellent organisational skills to prioritise and manage a complex workload
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Ability to update and maintain web-based CRM and sales and marketing applications
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Ability to create (and manage the production of) marketing materials including leaflets, posters, flyers, newsletters and e-newsletters
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Ability to write and proofread copy
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Ability to conduct market research via surveys, customer questionnaires and focus groups
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Ability to monitor competitor activity
To apply and for full job spec, please send your CV and cover letter to [email protected].
